Brand Designer
2021
ninullë is a local baby shop with a name inspired by lullabies. The brand needed to feel warm and gentle without tipping into something generic. Here's how it came together.
The 'ë' in the name doubles as a little stroller. Once you see it, it's hard to miss, and that's exactly the point.
Pairing the stroller icon with the right typeface gave the logo a soft, finished look.
Soft blues and violets, colors that feel calm and gentle without being saccharine.
The typeface is rounded and gentle, which fits the shop's personality well.
Every icon in the system comes from the same shape as the stroller logo, keeps everything feeling connected.
The social media templates follow the same visual rules, so the brand reads consistently across every touchpoint.
A clothing tag to close things out, small detail, but it shows the brand holds up in the real world too.
