Brand Designer
2022
Cvitae takes messy, inconsistent CVs and turns them into clean, unified versions. The brand needed to reflect that same sense of transformation, clear, purposeful, a bit magical.
The logo captures the core idea: a rectangle for raw inputs, a "halo" shape for the transformation, and a "magic hat" for the end result. It's literal in a good way.
Icon and typeface work together cleanly, the logo feels like one thing, not two parts.
Sapphire blue, sky blue, and noir. Clean, professional, and a bit elevated.
A clean typeface that fits the product, no fuss, no decoration.
Altogether, the identity reflects what cvitae does: takes something scattered and makes it coherent.
