Brand Designer
2021
Adservio is a digital-first company, so the brand had to feel that way from the start. This covers how the logo, colors, and typography all came together to give it a clear, modern identity.
The logo takes the letter "a" and builds in a small avatar with an upward arrow, simple moves that speak directly to what the product does.
Icon and typeface together make the logomark feel complete and grounded.
Blue, navy, and grey. Colors that say "professional and digital" without much explanation.
The typeface keeps things clean and legible, exactly what you want for a platform people stare at all day.
The billboard mockup was a useful test, a good way to see if the logo holds up at a large scale.
Extending the brand to merch helped round out the identity beyond the screen.
