Brand Designer
2022
Grandify is a digital solutions company, and the brand needed to match that ambition. My job was to translate their vision into a visual identity that felt sharp, energetic, and a little bit bold.
The logo is a 'g' cut in half to form an upward arrow. Direct and intentional, Grandify is literally about making things greater.
Icon and typeface together give the logo a finished, grounded feel.
Yellow-orange and "happy blue", an unexpected pair that gives the brand real energy.
The mockups run from billboards to social media, testing how the brand holds up in every context.
Headers and slogans use a clean, modern typeface that doesn't fight with the bold color palette.
The body font stays readable and clean, important when the colors are doing most of the talking.
Put together, the identity reflects a brand that's confident and a bit ambitious, which is exactly what Grandify is.
