Brand Designer
2020
finway's brand design started with a lot of exploration. Logo experiments, color tests, and plenty of dead ends, until it clicked. The final identity reflects what the product is: a financial tool that's modern without being cold.
Before landing on the right direction, I went through a bunch of logo concepts. Nothing was off the table early on.
The final icon uses three strips, a nod to finway's range of finance services packed into a simple, clean mark.
Pairing the icon with the right typeface brought the logo together into something that holds up across every context.
The color palette is bold and intentional. Combined with a modern typeface, it gives the brand energy without feeling chaotic.
Custom scribble-style icons give finway's visual language a bit of personality, something you don't see everywhere.
The brand translates well to physical merchandise, always a good sign that the identity holds up beyond screens.
The credit cards were a fun challenge, getting the identity to work on something that small and tactile.
