Product & Brand Designer
2020-2024
I joined finway as the first and only designer when the team was seven people. By the time I left, they were past 60. Over three and a half years, I touched almost every design surface the company had.
My first task was building the brand from scratch, logo, assets, the full system. Getting this right early mattered a lot, because everything that came after needed something consistent to build on.
As the company grew, so did the website's needs. I kept iterating on it, improving structure, responsiveness, and the overall experience, to stay in step with where finway was heading.
I owned the web app's UI and UX, redesigning existing features and building new ones like Liquidity Management, Travel Reimbursement, and Workflows. Each one pushed the product forward in a meaningful way.
I led the design of the mobile app, the goal was to take finway's core features and make them feel natural on a phone. The launch went well and opened the product up to a new group of users.
The timeline includes a seed round, the launch of virtual and physical cards, the mobile app, travel and mileage reimbursement features, and eventually a Series A. Being part of all of that from the beginning was rare.
Adaptability
Growing from 7 to 60+ people means the design work never stayed the same for long. Adapting quickly was part of the job.
Innovation
Building features like Liquidity Management and Travel Reimbursement weren't just nice-to-haves, they filled real gaps users were running into.
Market Impact
Seed round to Series A. That kind of trajectory doesn't happen without a product people actually trust.
Three and a half years, one designer, and a company that grew from nothing into something real. Design was at the center of that growth in ways that aren't always the case.
